What is Under Armour business strategy?

The company strives to boost its operating model as well as return greater profitability and value to shareholders. Its long-term growth strategy is based on investing in own stores and digitization to directly reach customers along with selling more inventory at full price.

What is Under Armour’s main business?

Under Armour, Inc. is engaged in developing, marketing and distributing branded performance apparel, footwear and accessories for men, women and youth.

What type of business organization is Under Armour?

Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel.

What is Under Armour SWOT analysis?

In Under Armour SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. SWOT Analysis is a proven management framework which enables a brand like Under Armour to benchmark its business & performance as compared to the competitors.

What are the key elements of Under Armour’s strategy?

The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.” – To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013.

What is the market segmentation of Under Armour?

Under Armour’s business strategy towards market segmentation is broken down into three different basis; Age, Gender, Uses. The first major market segmentation is by age, different age groups demand different products and Under Armour has produced certain merchandise to appeal to each generation.

What is Under Armour’s competitive advantage?

Under Armour’s main distinct competitive advantage is its ability to innovate products that disrupt and change the sports apparel industry. UA is focused beyond developing better versions of current sports apparel, they are creating completely new products that outperform existing technologies.

Why is Under Armour successful?

Under Armour’s original HeatGear and ColdGear are resonators. The biggest reason why it’s a resonator is because most of their original sales and contracts came as a result of word-of-mouth. Players loved the products so much they would tell those around them who would also benefit by wearing Under Armour.

Who is Under Armour’s target market?

While Under Armour’s primary target market focuses on the youth, student male and female athlete and fitness groups, professional athletes are a secondary target market. To be number “one” is a label that athletes everywhere strive to attain in their respected sporting fields.

What is Under Armour’s mission statement?

About Under Armour, Inc. Under Armour’s mission is to make all athletes better through science, passion and the relentless pursuit of innovation.

What are some threats to Under Armour?

Under Armour Threats

  • Political Polarization – The company was involved in a recent controversy because of the Trump administration.
  • Increased Competition – Its major competitors Nike and Adidas have higher brand recognition and better operational experiences overseas.

Who is the target market for Under Armour?