How do I advertise my energy drink?

Look for sayings that evoke imagery of power, agility, strength or even masculinity, depending on the product’s target audience. Consider simple strategies such as Red Bull energy drink, which reaches out to high school and college consumers with its simple slogan, “Red Bull Gives You Wings.”

What will energy drinks do to kids?

Caffeine is a stimulant found in plants that is added to energy drinks in high amounts. If kids have too much caffeine, it can lead to serious, life threatening heart problems. Children are at a higher risk for heart issues from excess caffeine because their body size is much smaller than adults.

How do energy drink companies advertise?

Although TV advertising accounts for the vast majority of advertising expenditure, energy drinks are marketed through a wide variety of other channels, including sports sponsorships, retail displays and price promotions ( 3 ).

Why do people drink energy drinks?

Energy drinks are marketed to improve concentration and to reduce tiredness, through providing energy, caffeine, and other ingredients which aid with fatigue or with energy metabolism, including vitamins and flavourings.

Why are energy drinks targeted to teens?

Non-alcoholic energy drinks (‘energy drinks’) are high in sugar, as well as caffeine, leading to concerns regarding their suitability for children and adolescents. Despite this, marketing of energy drinks is often directed at adolescents, and there are no age restrictions on the sale of these products in Australia.

Are energy drinks marketed to teens?

“Even though this is true, most energy drink companies continue to market these drinks specifically toward teens.” A 2018 report found that more than 40 percent of American teens in a survey had consumed an energy drink within the past three months.

What happens if a 12 year old drinks monster?

This questionable chemistry may put some children’s health at serious risk. Indeed, consuming energy drinks may trigger symptoms that include: restlessness, tremors, palpitations and nervousness. Energy drinks can also cause irregular heart rhythms and other life-threatening heart-rhythm changes.

Are energy drinks marketed to teenagers?

“Energy drinks have catapulted to popularity among teenagers and young adults and represent one of the fastest growing segments of the beverage market,” Dr Trapp says.

Can a 13 year old drink energy drinks?

Advice for Parents: Energy Drink Consumption The bottom line is that children and adolescents should never consume energy drinks. And they should drink plain water during and after routine exercise, rather than sports drinks, which contain extra calories that contribute to obesity and tooth decay.

What is the effect of energy drinks?

Numerous studies have suggested energy drinks can have negative health implications. A 2013 study reported by Medical News Today, for example, found energy drinks alter the heart function of healthy adults, while another study linked energy drink consumption to other unhealthy behaviors, such as smoking.