What is the market share of Pepsi and Coca-Cola?

Leading U.S. CSD companies 2020, based on volume share In 2020, Coca-Cola was ranked as the leading carbonated soft drink (CSD) company in the United States with a volume share of 44.9 percent. Ranked second, PepsiCo garnered a volume share of 25.9 percent that year.

Who has more market share Pepsi or Coke?

Since 2004, Coca-Cola Company has been the market leader, according to industry statistics. Pepsi ranks second, followed by Dr. Pepper-Snapple. In Q1 2022, PepsiCo had a market cap of $229.3 billion while Coca-Cola had a market cap of $268.4 billion.

Can you differentiate between the marketing strategies of Coke and Pepsi?

Differences between the companies are evident with respect to product, pricing, place and promotion. Coca-cola relies heavily on value: quality is more than something we see or taste. Pepsi, on the other hand, relies on its success resulting from superior products and high standards of performance.

What is Pepsi’s marketing strategy?

Traditional marketing has always been Pepsi’s go-to strategy to capture both U.S. and global markets and increase its revenues. It still relies on commercials and print media for sales, but now Pepsi majorly employs a customer-centric strategy called participation marketing to create awareness of its products.

What is Pepsi’s market share?

In 2020, PepsiCo’s U.S. market share in carbonated soft drinks was 25.9 percent. PepsiCo is an American food and beverage corporation, based in Purchase, NY. Famous company brands are Pepsi and Mountain Dew. Other soft drink industry market shares may be found here.

What is the market share of Coca Cola Company?

Coca-Cola is a leading player in the Indian beverage market with a 60 per cent share in the carbonated soft drinks segment, 36 per cent share in fruit drinks segment and 33 per cent share in the packaged water segment.

What strategies are used to promote Pepsi?

Memorable Pepsi Marketing Strategies

  • Branding Efforts. Pepsi hit the market seven years after Coca-Cola did, and by then, they were already a powerful brand.
  • Sponsorships And Endorsements.
  • Embracing Social Media.
  • Learning From Failure.

What strategies do Pepsi use?

What is the market share of Coca-Cola Company?