What are some examples of brand extension?

What are some examples of brand extension?

Some example of brand extension are:

• Apple: from personal computers into MP3 players.
• Callaway: from golf clubs into footwear, apparel and golf accessories.
• Dyson: from vacuum cleaners into desk lamps.
• Starbucks: coffee-based beverages into energy drinks.
• Mailchimp: email marketing to Facebook ads.

Is Dettol an example of brand extension?

The brand extension strategy helps the company to extend and move the brand to another category. Example: Dettol – Dettol bath soap, Dettol sanitizer, Dettol shaving cream, Dettol liquid hand wash, Dettol liquid adhesive bandage, Dettol pain relief spray and Dettol antiseptic cream.

What is Nike’s brand extension?

Brand Extension Examples A well-known example of a brand extension is Nike, whose core product is sports shoes. However, the Nike brand name is also attached to products such as soccer balls, golf clothing and sunglasses, which naturally align with the brand’s core sporting goals.

Is Snickers ice cream a brand extension?

Snickers Ice Cream Bars Why it worked: Snickers was able to move into the freezer section with a similar but different product, while its classic candy bar remained a hit at the cash register. People who wanted the same great flavors they were used to an ice cream bar form surely enjoyed this extension.

What is successful brand extension?

Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base. This strategy works best when the new product category is related to its parent category and is something consumers and customers want.

How does Apple use brand extension?

Apple (AAPL) is an example of a company that has a history of effectively using a brand extension strategy to propel growth. Starting with its popular Mac computers, the company has leveraged its brand to sell products in new categories, as can be seen with the iPod, the iPad, and the iPhone.

Is Diet Coke a brand of extension?

Coca-Cola line extended its brand by introducing Diet Coke. In 2010, Diet Coke became the second-most popular soft drink in the U.S.— overtaking Pepsi. That’s an example of a very successful line extension.

What is product line extension example?

A product line extension is when an existing brand launches new products in a product category they already offer products within. For example, when a soft drink company offers a new flavor of soda.

What do you mean by brand extension?

Brand extension is a strategy where a company creates a new product category under its well-known brand name. It helps launch new products easily, obtain higher profit, reduce costs necessary to launch a new business, and meet customers’ needs and wants.

Does Adidas have a brand extension?

Adidas announces new line extension: “adidas + KANYE WEST”

What is Businessline extension?

Line extensions refers to the process of expanding an existing product line. This is when a company with an established brand introduces additional items in a product category. The company uses the value of the existing product to market and introduce new choices to consumers.