Are Fjallraven Kanken backpacks still cool?

Axelhed said that backpack, the Fjällräven Kånken, has remained almost unchanged since it was introduced just ahead of the 1978 school year. The first year, the company sold 400 backpacks; a year later the number jumped to 30,000. The Fjällräven Kånken remains the best-selling product in Fenix Outdoor’s catalog.

Why is the Fjallraven Kanken so popular?

It won’t go out of style. The Kånken is more ‘stylish’ than ‘fashionable’, because it isn’t subject to changing trends. It’s a mainstay backpack that people can buy and wear for decades – and many people have done just that. It’s got increasingly popular since 1978, and that isn’t going to wane any time soon.

Is Fjallraven Kanken stylish?

The design of the Fjallraven’s Kanken backpack might actually be older than most of us, but it has managed to stay effortlessly cool and stylish. It’s made of durable polyvinyl, and has a roomy main zip compartment with easily accessible front and side pockets, complete with adjustable woven shoulder straps.

What is the most popular fjallraven backpack?

The Fjallraven Kanken
The Fjallraven Kanken backpack was born back in 1978 to help Swedish school kids with their posture. But the backpack has since transcended generations and endures today.

Is Fjällräven popular in Europe?

The brand is quite popular, especially in Sweden and throughout Europe. It has gained a loyal following over the years due to its stellar reputation of making quality products that last.

Is Kanken worth the money?

It’s decent enough for school and it even works well as a carry-on, since it’s basically weightless and you can fit a bunch of stuff in it. On the other hand, it’s pretty expensive for pretty much a piece of fabric. With so little pockets and extra features, it’s kind of hard to justify such a high price tag.

Do Swedes wear Fjällräven?

“People sign up for The Fjällräven Classic from all over the world,” says Jean-Marie Shields, the company’s VP of Brand Experience for North America and a Swede herself. “It’s so Swedish.

How can you tell a fake fjallraven Kanken?

Genuine Kånkens have double-stitched seams that are straight, use YKK zips with the Fjällräven logo on one side and the Fox logo on the other, and product tags are made from thick card that show the bag colour and barcode.

What backpack do VSCO girls wear?

Fjallraven Kanken
The preferred backpack of VSCO girls is the boxy, rustic pack from Swedish company Fjallraven Kanken.