What are the functions of retailer and wholesaler?

Distribution of Goods – The wholesaler keeps the goods in warehouse. He sells them to the retailers who are often scattered over a large area. The retailers contact the wholesaler when goods are sold and this process continues over the years. The wholesaler thus helps in the distribution of goods.

What is the function of the wholesaler?

The wholesaler purchases goods in large quantities from different manufacturers and assembles them at one place and stores them in his warehouse and resell to the retailers.

What are the functions of retailer?

Functions performed by retailers:

  • (1) Buying and Assembling:
  • (2) Warehousing or Storing:
  • (3) Selling:
  • (4) Credit Facilities:
  • (5) Risk Bearing:
  • (6) Grading and Packing:
  • (7) Collection and Supply of Market Information:
  • (8) Helps In Introducing New Products:

What are the functions of wholesalers Class 11?

Collection of Goods: Wholesaler collects the goods from manufacturers or producers in bulk. Storage of Goods: Wholesaler collects and stores them safely in warehouses, till they are sold out. Distribution: Wholesaler sells goods to different retailers. Thus he performs the function of the distribution.

What is the function of retailer?

The primary function of a retailer is selling the products to the customers for which various techniques or business practices are being adopted by the retailer to achieve the strategic goals.

What are the three functions of wholesalers?

The Wholesaler/middleman is a merchant who buys goods in bulk from producers/manufacturers and sells them to the retailers. He buys the goods in bulk from the warehouses depots, puts the goods in his own warehouse, breake up the bulk, re-package where necessary, and sells the goods in smaller quantities to retailers.

What is the difference between wholesalers and retailers?

To summarize the key differences, retailers sell goods directly to the end-user, typically in small quantities. Wholesalers, on the other hand, sell goods to other store owners and others in the retail industry who then turn around and sell the goods to the end user.

What are the functions of retailer Class 7?

The main role of the retailer is to act as a link between the producers and the consumer. By stocking various goods under one roof, the retailers becomes a one-stop shop for the customers. The retailer also acts as a publicity agent for the producers.

What are the differences between wholesaler and retailer?

The primary difference between retailers and wholesalers is that: Wholesalers buy bulk goods from manufacturers or distributors and store them. Then they sell them to retailers in smaller quantities. Retailers buy smaller amounts of bulk goods from wholesalers or distributors.

What are the functions of retailers Class 11?

1 Answer

  • Buying: A retailer buys a wide variety of goods from different wholesalers after estimating customer’s demand.
  • Storage: A retailer maintains a ready stock of goods and displays them in the shop.
  • Selling: The retailer sells the goods in small quantities according to the demand taste and preference of consumers.

What is the difference between wholesaler and retailer Class 7?

A wholesaler sells goods in large quantities while a retailer sells goods in small quantities to the consumers. The wholesaler generally sells commodities directly to a retailer while a retailer after purchasing goods from wholesaler sells goods directly to the consumers.

How does the retailer serve the consumer and the manufacturer?

The retailer serves the consumer by functioning as a marketing intermediary and creating time, place and ownership utility for the consumer. The retailer also serves the manufacturer by performing the function of distributing the goods to the end consumers and thus forming a channel of information leading to the consumers.

What is the role of a wholesaler in retail?

(1) Buying : Wholesalers act as purchasing agents for their customers whether they are small retailers or industrial users. The wholesaler determines in advance what his customers will want and he has the merchandise on hand wren the customers are ready for it. The wholesaler is the retailer’s buying agent.

What is the credit risk of a wholesaler?

When the wholesaler purchases the products from the manufacturer and sells them to retailers on credit, it normally assumes the credit risk (risk that the bill will not be paid). In this case, the manufacturer does not need to worry about the credit risk of the retailers.

What is retailing and how does it work?

Retailing is an activity directly related to the sale of goods or services to the ultimate consumer for personal, non-business use.