What is lexicographic marketing?

a model used in the study of consumer decision processes to evaluate alternatives; the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc.

What is the lexicographic strategy?

LEXICOGRAPHIC STRATEGY is a decision problem that requires to minimize a disagreement. Given a set of pairs, the question is whether a cue permutation can be found that keeps the number of incorrect comparisons, or disagreements, of the lexicographic strategy below some prescribed value.

What is a lexicographic choice?

According to the lexicographic decision rule, a decision alternative is better than another alternative if and only if it is better than the other alternative in the most important attribute on which the two alternatives differ.

What is the lexicographic heuristic?

Lexicographic heuristics are a specific type of fast and frugal heuristics, where pieces of information are inspected sequentially, and decisions are based on the first piece of information which satisfies a pre-determined criterion (such as exceeding a threshold value).

What is the meaning of lexicographic?

1 : the editing or making of a dictionary. 2 : the principles and practices of dictionary making.

What is lexicographic order example?

Lexicographical order is nothing but the dictionary order or preferably the order in which words appear in the dictonary. For example, let’s take three strings, “short”, “shorthand” and “small”. In the dictionary, “short” comes before “shorthand” and “shorthand” comes before “small”. This is lexicographical order.

What is the importance of lexicography?

One important goal of lexicography is to keep the lexicographic information costs incurred by dictionary users as low as possible. Nielsen (2008) suggests relevant aspects for lexicographers to consider when making dictionaries as they all affect the users’ impression and actual use of specific dictionaries.

What are the main features of lexicography?

Lexicography, the oldest subdiscipline of linguistics, deals with the compilation of dictionaries. There are many types of dictionaries, depending mainly on which lexical units are included, and which of their properties—such as sound, spelling, grammatical features, meaning, etymology, and others—are described.

How does lexicographic order work?

Lexicographical ordering means dictionary order. For ex: In dictionary ‘ado’ comes after ‘adieu’ because ‘o’ comes after ‘i’ in English alphabetic system. This ordering is not based on length of the string, but on the occurrence of the smallest letter first.

What is the purpose of lexicography?

Lexicography is the practice of creating books, computer programs, or databases that reflect lexicographical work and are intended for public use. These include dictionaries and thesauri which are widely accessible resources that present various aspects of lexicology, such as spelling, pronunciation, and meaning.