What is the ARPU for Facebook?

ARPU or average revenue per user is a critical measure to assess Facebook ability to monetize its users. ARPU is given by total revenue in a given geography during a given quarter, divided by the average of the number of monthly active users in the geography at the beginning and end of the quarter.

How much money does Facebook make per US user?

In the first quarter of 2022, Facebook’s average revenue per user (ARPU) in Asia Pacific was 4.47 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 48.29 U.S. dollars.

What does ARPU stand for?

average revenue per user
ARPU is a metric that stands for average revenue per user. In short, it’s the average amount of revenue generated by each active user of your app over a given period of time.

How much does Facebook make off of ads?

In 2020, about 97.9 percent of Facebook’s global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the …

What is a good ARPU?

What is a good average ARPU? The standard for average ARPU is likely to fluctuate from location to location, industry to industry, and pricing model to pricing model. As such, there’s no single answer to the question. In the mobile games industry, the average ARPU is around $1.96.

Who has the best ARPU?

ARPU highest in the United States While ARPU is higher in Canada, France, Australia and Germany than many of the other countries depicted, the. AT recorded an ARPU of 49.13 U.S. dollars in the first quarter of 2021, with customers subscribed on a postpaid contract.

How do you become an ARPU?

Calculating ARPU ARPU formula is to simply divide the total revenue of your business by the total number of customers you have in a given duration. Total number of customers should include only paying customers.

How does FB earn money?

(FB), the company that owns Facebook, primarily makes money by selling advertising space on its various social media platforms. Those platforms include websites and mobile applications that allow users the ability to connect and communicate with family and friends.

What is high ARPU?

The higher the ARPU for a company, the better the chance that the company is able to extract more cash in the future. Additionally, if you’re able to have a high ARPU relative to the value you’re providing or the company’s revenue, you know you have a product that’s driving a better value ratio.

How is ARPU measured?

Calculating ARPU ARPU formula is to simply divide the total revenue of your business by the total number of customers you have in a given duration. Total number of customers should include only paying customers. Inactive or free users should not be a part of ARPU calculation, else it would give you a wrong figure.